The redesign that lost the rankings
A rebuild without a redirect map erases years of search equity overnight. It is the most expensive and most common mistake in this work, and it is entirely avoidable.
Built to convert
Website Design Services That Earn Their Cost Back
A site that looks good and converts nobody is an expensive brochure. We build around the two things that decide whether a visitor becomes an enquiry: how fast the page loads, and whether it answers the question that brought them.
- Built for speed and Core Web Vitals from the first page
- Structured so search engines and AI answers can read it
- Conversion paths designed before the visual design starts
- Maintained after launch, not handed over and abandoned
From $500 CAD depending on scope. Fixed quote before we start.
What you get
What is included in a build
Conversion-first structure
We map what each page has to achieve before anyone opens a design tool. Pages that exist because every site has one are the pages nobody reads.
Design that fits your market
Built around how your buyers judge credibility in your sector, not around whatever template is fashionable this year.
Fast by construction
Image handling, font loading and script discipline sorted during the build. Speed retrofitted afterwards is slower and costs more.
SEO foundation
Clean URL structure, heading hierarchy, metadata and schema in place at launch, so the site is not rebuilt for search six months later.
Content management
An admin you can actually use, so routine copy changes do not need a developer or a support ticket.
Launch and aftercare
Redirects mapped from the old site, analytics verified, and ongoing maintenance so the site does not quietly decay.
How it works
From scope to live
- 1
Scope and fixed quote
We agree the page count, the functionality and the deadline, then quote a fixed number. You are not billed for discovery you did not ask for.
- 2
Structure and copy
Page structure and the words come before the visuals, because a design built around real copy survives contact with real content.
- 3
Design
Key templates designed and approved before the full build, so changes happen while they are cheap.
- 4
Build
Developed, made responsive, tested on real devices, with speed checked as we go rather than at the end.
- 5
Launch
Redirects from every old URL, analytics and tracking verified, search console submitted. This step is where most rebuilds lose their existing rankings.
- 6
Aftercare
Updates, backups, monitoring and small changes handled on an ongoing basis if you want it.
Where sites lose money
Three failures we check for first
These account for most of the gap between traffic and enquiries on sites we are asked to review.
One page for every ad
Paid traffic sent to a homepage converts far worse than traffic sent to a page matching the search. If you run ads, the landing pages are part of the site build.
Slow on a phone
Most visitors arrive on mobile data. A site tested only on a desktop connection hides the problem until the analytics show a bounce rate nobody can explain.
What you own
Ownership, stated plainly
- The domain stays in your name, registered to your account
- Hosting is in your name, and you can move it without asking us
- You get the full source and the admin credentials at launch
- No proprietary builder that only we can edit
- Maintenance is a choice after launch, not a condition of getting the site
Questions
What people ask before they start
What do website design services include?
Structure, copy, design, build, testing, launch and the redirect work that protects your existing search visibility. Hosting setup and ongoing maintenance are available and are quoted separately so you can decline them.
How do I choose a web design agency?
Ask what happens to your current rankings at launch. An agency that cannot answer that has not done a migration before. Then ask who writes the copy, because a design built around placeholder text usually breaks when the real words arrive.
What does a site cost?
From $500 CAD, depending on page count and functionality. We quote a fixed number after scoping, so there is no hourly surprise at the end.
How long does it take?
A focused site is usually three to five weeks from approved scope. The two things that extend it are waiting on content from your side and adding pages mid-build.
Will we lose our Google rankings?
Not if the migration is done properly. Every existing URL is mapped to its new destination with a permanent redirect before launch. Sites that lose rankings in a rebuild almost always skipped this step.
Can you work with our existing site?
Often yes. If the foundation is sound, improving it is cheaper than replacing it, and we will say so even though a rebuild would be the larger invoice.
Find out what the current site is costing you
A free review of speed, structure and conversion paths on your existing site, with the fixes ranked by impact. We will tell you if a rebuild is not warranted.