Clicks that close
Most underperforming accounts are not short of budget. They are paying for searches that were never going to convert, and sending the ones that would to a page that asks them to browse. We fix the second problem first because it is cheaper.
Read-only access to start. You keep ownership of the account.
What you get
Structure by ad group so each one maps to a single intent. Loose grouping is the most common reason a good budget produces poor leads.
A page per ad group, built to match the search that brought the visitor. Sending every ad to the homepage wastes the click you already paid for.
Verified before spend starts. An account optimising toward a broken conversion will spend efficiently in the wrong direction and the reports will look fine.
Search terms reviewed weekly and waste excluded. This is unglamorous and it is where most of the saving is.
Chosen for your conversion volume. Smart bidding needs data to work with, and applying it too early is a common and expensive mistake.
What was spent, what it produced, and what we are changing next. One page, no vanity metrics.
How it works
Read-only access to the existing account. We report what the current structure is costing you in wasted spend and missed impressions, with the numbers from your own data.
Conversions verified end to end before anything else changes. If tracking is wrong, every decision after it is guesswork.
Campaigns restructured by ad group, ad copy written per group, negatives applied from the search term history.
Built for the ad groups that carry the budget, so the page answers the exact search rather than describing the company.
Search terms, bids, budgets and creative reviewed weekly. Changes are logged so you can see what was done and why.
What it costs
Management only. Your ad spend is paid directly to Google from your own account.
$800 CADper month
Local and regional service businesses running lead generation.
$1,200 CADper month
Product brands running Shopping and Performance Max alongside search.
No long lock-in. The account, the data and the landing pages remain yours.
How we work
Questions
Structuring the account so each ad group maps to one search intent, writing the ads, building the pages they point to, verifying conversion tracking, and then reviewing search terms and bids every week. The ongoing part is where the saving comes from.
Our management fee is $800 CAD a month for service businesses and $1,200 CAD a month for e-commerce. Ad spend is separate and goes directly to Google from your own account.
Enough that the account gathers conversion data quickly, which depends on your cost per click and your close rate. We model this from your numbers at the audit rather than quoting a general figure.
Yes. The account is created in your name, the spend goes on your card, and the landing pages and historical data stay with you.
Waste reduction usually shows within the first two weeks because negatives and structure take effect immediately. Cost per acquisition typically takes six to eight weeks to settle, because bidding needs conversion data before it can optimise.
Usually yes, and it is normally better than starting fresh because the conversion history has value. We rebuild inside it rather than discarding it, unless the history is too damaged to be useful.
A free audit of your current account, showing wasted spend by search term and what a rebuild would change. Read-only access, no obligation.